The course offers fundamental theoretical and practical knowledge to students on the three disciplinary domains of argumentation, negotiation and persuasion. In the persuasion-block, pursuits are being made into the techniques, the psychological presuppositions and the social relevance of manipulation, influence and persuasion. The lectures address rational decision-making processes, inter-group conflicts, compliance and conformity with social norms, as well as group thinking from the perspective of social psychology. Theories of dissonance, perception, memory, framing, social categorization and changes of attitude are being discussed through analyzing case studies which will help students to identify and interpret the relevant processes of the media and advertising industry. In the argumentation-block, the characteristics of different types of debates - particularly the rational debate are being discussed. Students learn by analyzing real dialogues, short videos and examples taken from their own life. Using the toolset of logic for these exercises improves their skills of argumentation, presentation and debate in order to be able to help them to perform better in the real-life rhetorical situations of their personal and professional life. In the negotiation-block, the types and strategies of negotiation, the pitfalls of certain negotiating situations and their remedies are being addressed. The lectures aim to bridge the gap between theory and practice by using the methods of case studies and group exercises to simulate real-life negotiating situations to test and improve the students’ negotiating skills that are going to be pivotal for their future endeavours in the labour market.

Methodology of teaching

Written and oral communication.

Materials supporting learning

The slides and notes, as well as the current dates are always avaialble in moodle: