Become an AI Communication Design Specialist at BME KomMédia!

At BME, you have the opportunity to take part in a study programme where, alongside acquiring knowledge in communication and media studies, you can become an expert in the field by applying artificial intelligence tools.

This is made possible by the international PANORAIMA cooperation, in which leading actors from higher education, the research sector and the business world are responsible for developing up-to-date and practice-oriented teaching materials.

What does the PANORAIMA programme mean for you?

• You do not need to be an IT specialist.
• You will understand the media environment transformed by artificial intelligence.
• You will learn to apply artificial intelligence responsibly and ethically.

How does artificial intelligence appear in the programme?

• Technological, ethical and legal foundations
• Strategic and business communication, conflict management and decision-making through the tools of negotiation, argumentation and persuasion techniques
• Thesis research integrating artificial intelligence

Discover our highlighted AI-focused courses!

Understanding Artificial Intelligence

This course provides an introduction to the basic concepts, operating principles and areas of application of artificial intelligence, while students acquire the foundations of the critical, responsible and ethical use of various tools.

Campaign Planning

In this course, students gain practical insight into how artificial intelligence can be used in planning modern communication campaigns, creating content and supporting strategic decision-making.

Negotiation Strategies

Students acquire the basic principles of win–win negotiation strategy and learn how AI tools can be used in preparing negotiations, analysing possible scenarios and outcomes, evaluating negotiations afterwards and estimating the likelihood of successful agreements.

Argumentation and Methods of Analysis

This course lays the foundations for identifying, analysing and evaluating arguments in everyday, political and media debates with the use of AI tools, while students practise reasonable and persuasive argumentation through simulated debates.

Persuasion and Artificial Intelligence

This course examines how AI technologies and digital platforms shape processes of social influence and opinion formation, while students learn to critically analyse the functioning of algorithmic and AI-based communication environments.

The PANORAIMA programme in brief

Pan-European Network for Responsible Artificial Intelligence Multisector Masters (PANORAIMA)

Participating partners: Budapest University of Technology and Economics (BME, Hungary), Stichting Hogeschool Utrecht (HU, the Netherlands), Technological University Dublin (TUD, Ireland), Università degli Studi di Napoli Federico II (UNINA, Italy), Panepistimio Dytikis Attikis (UNIWA, Greece), Sofia University St Kliment Ohridski (SU, Bulgaria), National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” (KPI, Ukraine), Hochschule für Angewandte Wissenschaften Hamburg (HAW, Germany), Ireland’s Centre for Applied AI (CeADAR, Ireland), Consiglio Nazionale delle Ricerche (CNR, Italy), Fondatsiya Evropreyski Softueren Institut (ESI CEE, Bulgaria), Agenzia Nazionale per le Nuove Tecnologie, l’Energia e lo Sviluppo Economico Sostenibile (ENEA, Italy), Nathean Technologies Ltd (NAT, Ireland), Real AI (RAI, the Netherlands), QTICS Group (Hungary)

Participating study areas: media and culture, law and auditing, health and life sciences, finance and management

Core principle: training professionals who are able to build bridges between technology and society, and to apply AI in an ethical, responsible and human-centred way.